Pediatric Hospital Advertising Snot and Ouchies

The pediatric hospital in my city has a new advertising campaign.  Now, each day when I leave the house, I see a billboard that says "We Know Ouchies."  This billboard is a great improvement on the previous one in the same location, which stated "We Know Snot."

Now I understand why this seems like a good idea, they are showing that they know about the realities of parenting, but it seems a bit, well, gross, or at the very least, childish.  That's the point I suppose, and the campaign must be working on some level if  someone who doesn't have children is blogging about it, but I'm not so sure how I feel about the whole thing.

What do you think?  

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